Using Online Techniques to Track In-store Stats
For well over a decade now, people have been tracking their website stats to find out where their visitors are coming from, what their preferences are, how long each visitor stays on the website, what makes them click through to the purchase, and much more. Unfortunately, tracking these things in a brick-and-mortar store is not as simple.
Introducing geolocation technology, which uses the signal from cell phones to track information similar to what websites collect with “cookies” online. Geolocation technology is like “cookies” in your retail store.
How long do customers spend in your store? How long do the spend looking at certain products? These are the insights of the future, what will help bring brick and mortar stores up to the next level.
iBeacon, the geolocation technology made by Apple, actually sends information with push notifications to customers. For example, if a customer is looking at diamond bracelets, the notification sent to the customer might offer 15% of off diamond necklaces.
The technology works both ways.
What do you think about geolocation technology? Will brick and mortar stores start to rely on it like website owners rely on Google Analytics?
